STAR GUARDIAN
STAR GUARDIAN
STAR GUARDIAN
Client: Riot Games | Agency: BBH Singapore
CCO: Sascha Kuntze
Group Creative Director: Xander Lee
Copywriter: Winona Wee
Art Director: Melissa Ho | Nico Tangara
Client: Riot Games | Agency: BBH Singapore
CCO: Sascha Kuntze
Group Creative Director: Xander Lee
Copywriter: Winona Wee
Art Director: Melissa Ho | Nico Tangara
The Star Guardian skin line is one of League of Legend’s most popular skin lines. Inspired by magical girl animes, the Star Guardians are a group of young warriors chosen by fate to protect the universe.
The Star Guardian skin line is one of League of Legend’s most popular skin lines. Inspired by magical girl animes, the Star Guardians are a group of young warriors chosen by fate to protect the universe.
To introduce a global audience to Japanese anime culture, we created a narrative around one particular Star Guardian: Orianna – a former cyborg who was learning how her fellow Star Guardian friends had fun.
To introduce a global audience to Japanese anime culture, we created a narrative around one particular Star Guardian: Orianna – a former cyborg who was learning how her fellow Star Guardian friends had fun.
Throughout summer, we released vlogs featuring the other Star Guardians teaching Orianna different fun activities related to Japanese anime culture, starting with Karaoke.
Throughout summer, we released vlogs featuring the other Star Guardians teaching Orianna different fun activities related to Japanese anime culture, starting with Karaoke.
We created a Karaoke singalong to our summer Star Guardian theme,
Everything Goes On by Grammy Nominated DJ Porter Robinson.
We created a Karaoke singalong to our summer Star Guardian theme, Everything Goes On by Grammy Nominated DJ Porter Robinson.
Then, we introduced Orianna to the world of Manga Comic Books: by partnering with iconic artists like Yoshitaka Amano (best known for his work on Final Fantasy and also this was a dream come true because HOLY S**T AMANO!!!!), Hiro Mashima (known for his Rave Master and Fairy Tail series) and many more to reimagine the Star Guardians as comic books.
We created a Karaoke singalong to our summer Star Guardian theme, Everything Goes On by Grammy Nominated DJ Porter Robinson.
Finally, we introduced Orianna to the world of Japanese Trading Cards: by turning our Star Guardian’s favourite familiar pets into collectible trading cards for our fans.
With 37 cards to collect, we used different techniques to ensure high-resolution collectibles while working with Meta’s 4MB file size limit. We problem solved everything from using procedural design to create shapes with codes, to using different rendered data to create a holographic effect which doesn’t take up lots of memory. This ultimately enabled us to build a mini-microsite within a filter.
Finally, we introduced Orianna to the world of Japanese Trading Cards: by turning our Star Guardian’s favourite familiar pets into collectible trading cards for our fans.
With 37 cards to collect, we used different techniques to ensure high-resolution collectibles while working with Meta’s 4MB file size limit. We problem solved everything from using procedural design to create shapes with codes, to using different rendered data to create a holographic effect which doesn’t take up lots of memory. This ultimately enabled us to build a mini-microsite within a filter.
Framer 2023
Amsterdam