MADE IN SINGAPORE
MADE IN SINGAPORE
MADE IN SINGAPORE
Client: Singapore Tourism Board | Agency: BBH Singapore
Production: Abundant | AMOK
CCO: Sascha Kuntze
Executive Creative Directors: Janson Choo | Khairul Mondzi
Creative Directors: Kenneth Foo | Adeline Siow
Copywriter: Liya Razali
Art Director: Melissa Ho
Client: Singapore Tourism Board | Agency: BBH Singapore
Production: Abundant | AMOK
CCO: Sascha Kuntze
Executive Creative Directors: Janson Choo | Khairul Mondzi
Creative Directors: Kenneth Foo | Adeline Siow
Copywriter: Liya Razali
Art Director: Melissa Ho
Today's more meaningful travellers are seeking to be inspired by their holiday destination. What can Singapore inspire them with, without the deep heritage or vast natural space other destinations have?
Today's more meaningful travellers are seeking to be inspired by their holiday destination. What can Singapore inspire them with, without the deep heritage or vast natural space other destinations have?
How about being inspired by Singapore's 'making spirit' that turns imagination into action? Introducing, Made in Singapore- Where the ordinary is made extraordinary.
How about being inspired by Singapore's 'making spirit' that turns imagination into action? Introducing, Made in Singapore- Where the ordinary is made extraordinary.
We also hijacked social trends to showcase an unexpected twist on normal, day to day activities, showcasing different aspects of our culture.
We also hijacked social trends to showcase an unexpected twist on normal, day to day activities, showcasing different aspects of our culture.
Then, we worked with seven local photographers to get up close and personal with Singapore, showcasing the local scene through different perspectives and lenses. And to turn it up a notch, we worked with local Singapore Nathan Hartono.
Then, we worked with seven local photographers to get up close and personal with Singapore, showcasing the local scene through different perspectives and lenses. And to turn it up a notch, we worked with local Singapore Nathan Hartono.