HOTPOT SHOWDOWN

HOTPOT SHOWDOWN

HOTPOT SHOWDOWN

Client: Riot Games | Agency: BBH Singapore
CCO: Sascha Kuntze
Group Creative Director: Xander Lee
Copywriter: Winona Wee | Liya Razali
Art Director: Sid Lim | Melissa Ho | Shervin Low | Dawn Abegail

Client: Riot Games | Agency: BBH Singapore
CCO: Sascha Kuntze
Group Creative Director: Xander Lee
Copywriter: Winona Wee | Liya Razali
Art Director: Sid Lim | Melissa Ho | Shervin Low | Dawn Abegail

Clio Entertainment | Games: Original Content | Silver

The most important day during the Lunar New Year is Reunion Day, where you and loved ones reunite over hotpot.

So we remixed the traditional custom of eating hotpot during Lunar New Year by gamifying it with League of Legends objectives and turned that into a 40-minute Taiwanese game show featuring famous streamers and celebs, and streamed LIVE online to gamers for free. This meant lots of pre-planning to ensure everything would go smoothly during the livestream.


Every monster you slayed, could get you a delicious plate of ingredients for your hotpot. Each objective was also carefully paired with each ingredient. For example, killing the scuttle crab in game would get your team a plate of king crab legs.

The most important day during the Lunar New Year is Reunion Day, where you and loved ones reunite over hotpot.

So we remixed the traditional custom of eating hotpot during Lunar New Year by gamifying it with League of Legends objectives and turned that into a 40-minute Taiwanese game show featuring famous streamers and celebs, and streamed LIVE online to gamers for free. This meant lots of pre-planning to ensure everything would go smoothly during the livestream.


Every monster you slayed, could get you a delicious plate of ingredients for your hotpot. Each objective was also carefully paired with each ingredient. For example, killing the scuttle crab in game would get your team a plate of king crab legs.