HERITAGE BILLBOARDS
HERITAGE BILLBOARDS
HERITAGE BILLBOARDS
Client: Singapore Tourism Board | Agency: BBH Singapore
Production: The Mill London
CCO: Sascha Kuntze
Creative Director: Janson Choo | Khairul Mondzi
Copywriter: Liya Razali
Art Director: Melissa Ho
Client: Singapore Tourism Board | Agency: BBH Singapore
Production: The Mill London
CCO: Sascha Kuntze
Creative Director: Janson Choo | Khairul Mondzi
Copywriter: Liya Razali
Art Director: Melissa Ho
People often think of Singapore as futuristic, partly due to its fading heritage. But culture is what global travellers crave when planning meaningful holidays, and as a result, the city’s slipping off the travel radar.
People often think of Singapore as futuristic, partly due to its fading heritage. But culture is what global travellers crave when planning meaningful holidays, and as a result, the city’s slipping off the travel radar.
Yet, there’s so much more to this country than one would think—it’s a place with vast depth. To show our cultural side, we brought our heritage out-of-home and into major cities worldwide. These whimsical portals add a twist to everyday moments, highlighting just how extraordinary a Singapore holiday can be.
Yet, there’s so much more to this country than one would think—it’s a place with vast depth. To show our cultural side, we brought our heritage out-of-home and into major cities worldwide. These whimsical portals add a twist to everyday moments, highlighting just how extraordinary a Singapore holiday can be.
